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👋 Hi!
Did you like the new header image I included last week?
Each week I share something to read, someone to follow and a challenge. Let’s jump in:
To Read
1.
🌱
One of the big trends we’re watching is this idea that small companies can have a big impact. This idea that you need a qualification to work in marketing or start a business is ancient history.
What are you unqualified to do?
2.
🔢
This book just arrived in the mail and I’m excited to get started.
Is it possible to build a successful (what does that even mean?) business with just one employee - you.
Maybe size doesn’t matter after all.
Read: Company of One by Paul Jarvis
3.
🎨
“I've had hundreds of ideas that I have put a little bit of effort into here and there. A few dozen turn into real projects, of which almost a dozen turn into companies, and then a few turn into larger companies. AngelList is very much such a project. It was just a mailing list while I had another job.”
-Naval Ravikant
Read: Why Naval Ravikant Hires Artists
To Follow
Nathan Barry is the Founder and CEO of ConvertKit.
His story is amazing - he started offering freelance web design, moved into selling iPhone apps, sold products and ebooks on design and then founded an email marketing company.
Nathan shares tips on growing an audience, becoming a content creator and wealth creation.
TLDR: follow Nathan.
Challenge
The creator economy is way for artists, writers, marketers, comedians, jugglers, musicians - anyone really - to connect with their audience and build a business.
With digital platforms like Substack (what I’m using to connect with you), Gumroad and ConvertKit, it’s never been easier to start your company of one.
You don’t have to make it big to be considered a success.
If you find 100 true fans, that could be more than enough to change your life.
Where are your 100 true fans? How are you going to connect with them?
This is marketing.
Talk soon,
Sean Blake
P.S. Simply ask