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According to Anne-Laure Le Cunff, time anxiety is the fear of wasting your time.
Wasted time leads to a wasted potential. Wasted potential is a wasted opportunity to make an impact.
How can you combat time anxiety?
define your mission
defend your time ruthlessly
get 1% better every day
“If it’s easy it isn’t worth doing. Life begins at the end of your comfort zone.”
“Product Market Fit isn't a thing. I'm not even sure it's a useful concept for startups.”
-April Dunford (source)
What are the hard things you’ve been putting off?
There are pieces missing that would make you a better marketer.
How are you going to tackle those this year? How will you resist the distractions?
Your potential is too valuable to waste.
This is Marketing.
P.S. Optimise or Build