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In each edition I share something to read, someone to follow and a marketing thought or challenge. I’m averaging writing these every once every 2 weeks.
Here we go:
Some people hate marketers. There’s no getting around it.
So in response to shady, manipulative marketing tactics, many are now talking about ethical marketing as an alternative way forward.
Can ethical marketing be a competitive advantage?
What are some things you just wont do when it comes to selling?
Listen: Everyone Hates Marketers is a podcast hosted by Louis Grenier.
Apple’s Phil Schiller tops the list on Forbes’ 2020 Most Influential CMO List. The top 10 is stacked with CMO’s from tech companies.
Customer testimonials are incredibly powerful.
Customer stories are even more so.
Making your customer the hero is a fantastic way to build goodwill behind your brand.
After all, if your customer is successful, you will likely be successful too.
Help Scout have done an incredible job with the ‘Against the Grain’ docu-series.
Worth watching for the high-quality production value alone.
Watch: Against the Grain
Brene Brown’s TED talk on vulnerability has 50 million views.
She is a researcher, storyteller and author.
Topics include courage, leadership and strength.
TLDR: Follow Brene Brown
You want to wake up each day with a smile on your face.
It’s exhausting bluffing your way through.
To be authentic means being vulnerable, honest and open. It’s the only way to create a satisfying and sustainable existence.
Those with double lives, or muted consciences, often burn out. It’s the same for companies too.
So ask yourself:
is my work authentic
do I enjoy it
how can I share it
This is marketing.